Growth. Without the guesswork.

We are your fractional growth partner.
We use customer insights to help you find and focus on the few growth levers that really matter. With clear positioning and a focused strategy, we execute alongside you to deliver compounding results.

We have launched, pivoted and scaled many times.

We’ve worked in-house leading the marketing teams of some of the UK’s fastest-growing companies.

Today, we’re a fractional team combining our collective experience across insights, strategy, AI-driven ABM and content. You get senior leadership, specialist execution and flexibility without the cost, risk or delay of building a full team too early.

HOW WE HELP scaling businesses SUCCEED.


Growth stalls when teams are busy but unfocused. Too many initiatives. Too little clarity on what actually moves the needle. Our method puts customer insight at the heart of everything. This creates a solid foundation, reduces noise, sharpens decision-making and allows you to move and learn more quickly. We work within your team to focus efforts on the few things that matter and ignore the rest.

‍The Scale Up Method

+ Discover: Replace assumptions with insights
We use fast, rigorous customer and market research to uncover what truly drives demand so your decisions are grounded in reality.
+ Define: Create clarity, alignment and room to test
We turn key insights into clear positioning and a focused growth strategy that gives your team a solid foundation to confidently build on.
+ Design: Translate strategy into a plan that can be executed with conviction
We set clear priorities, create action plans and set experimentation frameworks so teams know where to focus and how to move.
+ Deliver: Execute with pace, accountability and clear feedback loops
We embed the right expertise to execute with pace, measure impact, and build capability that compounds as you scale.

LACKING clarity?

8-week insight & game plan to give you clear direction for fast growth.

SEE HOW IT WORKS

NO LEADERSHIP?

We’re a fractional marketing team, ready to drive your pipeline while you build internally.

YOUR FRACTIONAL TEAM

need A team?

We're marketers hiring marketers with the skills your business needs & coaching them to succeed.

FIND THE RIGHT TALENT

We’ve WORKED WITH OVER 100+ Scaling businesses

Book a clarity call

We understand the journey you're on. We work with you to navigate the challenges, hit your goals, and build your power team in the most effective way.

You get experienced operators who’ve done this before - not theory, not juniors, not experimentation on your time.

ScaleUp collective - team member Lucy Woolfenden

Lucy Woolfenden

Founder & CEO
20 years in agency and in-house CMO incl Starling Bank, Yolt & Skype

ronan oduffy

Growth Strategist
Multiple entreprenuer and growth strategist
ScaleUp collective - team member Vanessa Kent

Vanessa Kent

Portfolio CMO
Led agency and in-house teams including Coconut & BMW
ScaleUp collective - team member Anna Sandford-James

Anna Sandford-James

Audience Insights
Lead comms strategist and research academic

SIMON PRINCE

Portfolio CMO
Tech start up and scale up CMO and former SaaS Founder

Jack Field

Head of Talent
15 years building teams in-house, embedded and agency-side

Beka Ventham

Organic Strategist
A decade in sales and marketing. Data driven but emotion led.

Proven results for scaling businesses

Strategic leadership where it matters, insight that cuts through uncertainty, and expert execution at the right time. We help scaling businesses focus on what moves the needle and deliver results that hold as they grow.

“DOUBLED REVENUE AND WEBSITE traffic”

Testimonial author
Rory Cramer
CEO, Homeviews
Read the case study --->

“reached business goals twice as fast”

Testimonial author
Lee McQueen
CEO, Phoenix51
Read the case study --->

“built our marketing team from scratch”

Testimonial author
Robin Peters
CEO, Snugg
Read the case study --->

“MUCH MORE EFFECTIVE THAN IN-HOUSE”

Testimonial author
Ben Waterman
Co-founder, Strabo
Read the case study --->
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